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All Is Fair In Monopoly

Monopoly’s first brand campaign in 25 years let everyone know it’s okay to be your worst self – so long as you’re playing Monopoly.

Awards: One Show Shortlist in Film 🏆

Press:  Adweek, Design Taxi, Trend Hunter, Famous Campaigns






We also placed OOH in locations that appear on Monopoly boards like Park Ave in NYC, Penn Station, and in front of big banks.


ECD 
Jordi Martinez Ortega


GCD
Alberto Orte

CD
Caroline Ekrem

Senior AD
Sydney Aloe
Senior CW
Kelsey Whipple

Design Director
Rique Santiago
Designer
Molly Dauphin

Director
Bjorn Ruhmann